Midsummer Festival

The Holdrege Area Chamber of Commerce cultivates a positive, optimistic culture through leadership-developing initiatives that bring businesses and citizens together to embrace the greater Holdrege area, its traditions, and growth opportunities.

The Midsummer Festival celebrates the area’s Swedish immigrant roots with a weekend of family and fun activities.  You can enjoy live music, a parade, vendors, contests, food trucks and games for all.

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2025 Kickoff Proclamation

Mayor's Proclamation & Prayer Kickoff

  • June 18 | 4PM - 7PM 

Summer Sunset Outdoor Concert

  • June 19 | From 5PM-Midnight!
  • Live Music by the Diamond Empire Band!
  • $10 Ticket includes Access to Concert, Beer Garden, and Food Trucks!
  • All Ages!
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Summer Sunset Concert
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Grand Parade

Grand Parade

  • June 20 | 10AM (Lineup at 8AM)

Street Market

  • June 20 | 11AM-3PM
  • Food and Craft Vendors
  • Vendors Register Here before June 19 (or until we are full!)
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Street Festival - Face Painters
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Kids' Zone

Kids' Zone

  • June 20 | 11AM - 3PM

2026 Schedule of Events

 

Thursday, June 18
6pm-7pmMayor's Proclamation & Prayer Kickoff
Phelps County Courthouse  
FREE Hot Dogs, Inflatables, and more!
Hosted by New Life Church
Floats provided by Phelps County Community Foundation
Friday, June 19
8amMidsummer Pickleball Tournament 
Hosted by The Don Sjogren Community YMCA 
Holdrege North Park Tennis Courts 
Register in person at the YMCA or by phone at 308-995-4050
Noon (12pm)Svenska Lunch, Swedish King & Queen Crowning 
Phelps County Senior Center 
Tickets $6 per person, must be purchased in advance
1pm-8pmFree swimming  
Holdrege City Swimming Pool
3pm-6pmKids Activities 
Hosted by The Don Sjogren Community YMCA  
The Don Sjogren Community YMCA
IDEAL for elementary school-age kids! 
5:30pmPhelps County Sports Wall of Honor Dinner & Ceremony
Nebraska Prairie Museum
Free will donation
Ceremony at 6:30pm
5pm-MidnightSunset Concert

Tickets: $10 |
5th & West Avenue (In case of inclement weather, the concert will be moved to the City Auditorium) 
5pm-12am: Beer garden serviced by JB's Bar & Grill. (Ticket includes access to Beer Garden and Food Trucks) 
9pm-12am: Live Music by the Diamond Empire Band!
Saturday, June 20
7:30amSilver Run   
Hosted by The Don Sjogren Community YMCA
 
7:30am-9amTre Kronor Scandinavian Society Swedish Breakfast
Phelps County Senior Center 
$10 tickets, Available for purchase at the door
8amGrand Parade Lineup 
Pre-Registration recommended, but not required
 
8am-12pmHeartland Cruisers Car Show Registration   
Phelps County Courthouse
3pm: Awards 
Contact: Mike Sisson, 308-991-1746
8am-12pmHoldrege Eagle Riders Motorcycle Show Registration   
Phelps County Courthouse
3pm: Awards 
Contact: Sam Bray 308-991-2226
8:30amHoldrege Public Schools Golf Tournament
Holdrege Country Club
10am

Grand Parade 
Theme: 

 

11am-3Street Market
40+ Vendors: Craft Vendors, Artists, Food Trucks, Treat Trucks, and more!
11am-3pmKids' Zone
Sponsored by Phelps Memorial Health Center & Phelps Medical Group
Bounce houses, Kids' Games, Balloon Animals, face painting, and more!
12pmParade winners + Midsummer Window Decorating Contest Winners Announced 
Awards announced on Holdrege Area Chamber of Commerce Facebook Live.
1pm-8pmFree swimming 
Holdrege City Swimming Pool
1pm-3pmIce Cream & Pie Social 
Phelps County Senior Center

2025 Midsummer Festival Naming Sponsors

2025 Midsummer Festival Sponsors

Abramson Appliance, Alpha Heating & Air Conditioning, BD Medication Delivery Solutions, BRJ Farms, Bridal Isle, Bricks & Company Property Development, Bruce Furniture & Floor Covering, Bruning Bank, C Plus - Bertrand, Central Community College, City of Holdrege, Clear View Realty, CPI, Dairy Queen, DeWald Deaver, L'Heureaux P.C., LLO, Edward Jones, Family Fare, Family Medical Specialties, Farm Bureau Financial Services, FiJack Entertainment Coalition, First State Bank - Holdrege, FirsTier Bank, Fulmer U-Save Pharmacy, Glenwood, Graphic Arts Shop, Gray Law Firm, Grey's Twisted Manor, HAR Livestock Dispatch, Inc., H&R Block, Holdrege Family Dental, Holdrege Irrigation, Inc, Holdrege Memorial Homes, Holdrege Soft Water Service, Holdrege Sun Theatre and Event Venue, HomeTown Builders of Holdrege, IES Commercial, Inkton Solutions, Inspire Rehabilitation, Kaup's Financial Advisors, Inc., Klein, Brewster, Brandt & Messersmith, Landmark Implement, Legacy Natural Gas, Levanders Body Shop, Lincoln Federal Savings Bank, Lost Way Brewery, MCK Radon, Midwest Wealth Management, Mission Avenue Thrift, NebraskaLand Aviation, New Life Church, Phelps County Agricultural Society, Phelps County Community Foundation, Phelps County Development Corporation, Phelps County Title Co., Phelps County Visitors Committee, Phelps County & Courthouse, Principal Financial Group, PRO Building Supply, Inc., Real Estate Connection, Reliable Pest Control Service, Rudy's Tires, Runza, S & W Auto Parts, Schaben Sanitation Service, Screen Machine, Shelter Insurance, Sonic Drive-In, Southpaw Dog Academy & Boarding, Subway, Swansons Septic, The Don Sjogren Community YMCA, Tractor Supply Co., Trinity Church, and Turner Body Shop.

“We appreciate the marketing opportunities available to us through the [Holdrege Area] Chamber… to keep the community informed of happenings.”

“Being a member of the Chamber links you to the community and helps outside businesses get connected.”

“[embecta] brings people into town from a wide area and it helps bring money into the community. [The Holdrege Area Chamber] gives back to us just as much as we give back to them.”

“I’ve met a lot of people at Chamber events and have received a lot of great contacts that we’ve been able to do partnered events with later on.”

“[The Holdrege Area Chamber of Commerce] definitely works hard to make sure their members are successful in their business ventures.”

Upcoming Events