Why would the Holdrege Chamber dive into TikTok just days before a potential U.S. ban? Because business is about embracing uncertainty and staying curious, even when the timing feels less than perfect.
Here’s what we’ve learned: Growth doesn’t happen by standing still. It happens when we try, pivot, and adapt.
What’s happening on TikTok right now?
Since news of the potential ban broke, user engagement has increased. New users are exploring TikTok, and returning users are reconnecting with creators. Meanwhile, some creators are already moving to other platforms. For businesses, this creates an opportunity: more users, less competition.
The lesson for businesses:
Whether you’re launching a product, starting a new strategy, or exploring a platform like TikTok, change is constant. But adapting to that change — and showing up — is what leads to success.
We don’t know what will happen with TikTok, but we’re using this moment to remind ourselves and our members of a key business truth: Be curious. Be ready to pivot. Never stop growing.
P.S. Are you on TikTok? Follow us @HoldregeChamber to see how we’re connecting with our community (while we still can!). And if TikTok disappears? We’re ready to pivot — are you?