Midsummer Festival (A Swedish Days Tradition)

The Holdrege Area Chamber of Commerce cultivates a positive, optimistic culture through leadership-developing initiatives that bring businesses and citizens together to embrace the greater Holdrege area, its traditions, and growth opportunities.

The Midsummer Festival celebrates the area’s Swedish immigrant roots with a weekend of family and fun activities. You can enjoy live music, a parade, craft fairs, contests, food trucks and games for all.

Summer Sunset Outdoor Concert

June 20 | From 5PM-Midnight!
Music, Food Trucks, and Beer Garden available inside the gate!
Tickets Available Soon!

Grand Parade

June 21 | 10AM (Lineup at 8AM)
Theme - Swedish Traditions!
- Green Maypole
- Swedish Flag

Street Festival and Kids Games on the Courthouse Lawn

June 21 | 11AM-3PM
Food and Craft Vendors
Bounce Houses, Kids' Games, Face Painting, Balloons Animals, and more!
Vendors Register Here before June 18 (or until we are full!)

2025 Schedule of Events

Thursday, June 19
6pm-7pm	Mayor's Proclamation & Prayer Kickoff FREE Dinner!

Friday, June 20
8am	Swedish Days Pickleball Tournament Hosted by The Don Sjogren Community YMCA Sponsored by Holdrege North Park Tennis Courts Register in person at the YMCA or by phone at 308-995-4050
Noon (12pm)	Svenska Lunch, Swedish King & Queen Crowning Phelps County Senior Center Tickets $5 per person, must be purchased in advance
1pm-8pm	Free swimming Holdrege City Swimming Pool
3pm-6pm	Kids Activities Hosted by The Don Sjogren Community YMCA The Don Sjogren Community YMCA IDEAL for elementary school-age kids!
5:30pm	Phelps County Sports Wall of Fame Dinner Nebraska Prairie Museum Free will donation
6:30pm	Phelps County Sports Wall of Fame Ceremony Nebraska Prairie Museum
5pm-Midnight	Summer Sunset Outdoor Concert Sponsored by Nebraskaland Aviation $10 5th & West Avenue 5pm-12am: Beer garden serviced by JB's Bar & Grill. (Food trucks available inside gate) 9pm-12am: Live Music

Saturday, June 21
7:30am	Silver Run Hosted by The Don Sjogren Community YMCA Sponsored by
7:30am-9am	Tre Kronor Scandinavian Society Swedish Breakfast Phelps County Senior Center $10 tickets, Available for purchase at First State Bank-Holdrege & Bruning Bank (or at the door)
8am	Grand Parade Lineup Pre-Registration available (but not required)
8am-12pm	Heartland Cruisers Car Show Registration Phelps County Courthouse Lawn 3pm: Awards Contact: Mike Sisson, 308-991-1746
8am-12pm	Holdrege Eagle Riders Motorcycle Show Registration Phelps County Courthouse Lawn 3pm: Awards Contact: Sam Bray 308-991-2226
8:30am	Holdrege Public Schools Golf Tournament Holdrege Country Club
10am	Grand Parade Sponsored by Theme: Swedish Traditions - Green Maypole - Swedish Flag
11am-3pm	Street Festival Sponsored by embecta Vendors Register Here by June 18th (or until we are full!)
11am-3pm	Kids Games on the Courthouse Lawn Sponsored by Phelps Memorial Health Center & Phelps Medical Group Activities for ALL ages: Rides, bounce houses, competition games, balloon animals, face painting and more!
12pm	Parade Winners + Painted Storefront Competition Winners Awards announced on Facebook Live.
1pm-8pm	Free swimming Holdrege City Swimming Pool
1pm-3pm	Ice Cream & Pie Social Phelps County Senior Center

Swedish Days Sponsors

Why Sponsor the Midsummer Festival

Sponsoring the Midsummer Festival isn’t just about an event—it’s an investment in our community and your business. Your support brings the festival to life, covering everything from games to live music while helping spread the word and invite visitors. It’s an affordable way to showcase your business, increase visibility, and connect with both loyal customers and new faces. More than just a weekend celebration, your sponsorship helps grow Holdrege’s future, supporting a thriving, connected, and vibrant community.

“The [Holdrege Area] Chamber has offered me business ideas and solutions, including going above and beyond to help me plan my 20th anniversary event.”

“We appreciate the marketing opportunities available to us through the [Holdrege Area] Chamber… to keep the community informed of happenings.”

“Being a member of the Chamber links you to the community and helps outside businesses get connected.”

“[embecta] brings people into town from a wide area and it helps bring money into the community. [The Holdrege Area Chamber] gives back to us just as much as we give back to them.”

“I’ve met a lot of people at Chamber events and have received a lot of great contacts that we’ve been able to do partnered events with later on.”

“[The Holdrege Area Chamber of Commerce] definitely works hard to make sure their members are successful in their business ventures.”

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